Privacy Policy

Last updated: May 11, 2026

Delacruz Hombre respects your privacy. This Privacy Policy explains how we collect, use, and protect the information you share with us when you visit DelacruzHombre.com, make a purchase, join our email or SMS list, contact us, or otherwise interact with our brand.

By using our website, you agree to the practices described below.

Information We Collect

We may collect the following types of information:

Information you provide directly

This may include:

  • Name
  • Email address
  • Phone number
  • Shipping address
  • Billing address
  • Order details
  • Size or fit preferences, when voluntarily provided
  • Messages or inquiries sent through our contact form
  • Email or SMS sign-up information

Information collected automatically

When you visit our website, certain information may be collected automatically through Shopify, cookies, analytics tools, or similar technologies. This may include:

  • IP address
  • Browser type
  • Device information
  • Pages viewed
  • Items added to cart
  • Purchase behavior
  • Referring website or source
  • General location information

How We Use Your Information

We use your information to operate and improve Delacruz Hombre, including to:

  • Process and fulfill orders
  • Send order confirmations, shipping updates, and customer service messages
  • Respond to questions or support requests
  • Send marketing emails or SMS messages, if you have opted in
  • Send welcome messages, promotional updates, and abandoned cart reminders
  • Improve our website, products, customer experience, and marketing
  • Understand customer interest, buying behavior, and product performance
  • Prevent fraud, abuse, or misuse of our website
  • Comply with legal, tax, accounting, and business record obligations

We use customer information for internal business and marketing purposes only.

Email and SMS Marketing

If you sign up for our email or SMS list, we may send you updates about product launches, restocks, promotions, events, and other Delacruz Hombre news.

You can unsubscribe from marketing emails at any time by clicking the unsubscribe link in the email. You can opt out of SMS messages by following the instructions in the text message.

We will still send necessary transactional messages related to purchases, shipping, customer service, or account activity.

We Do Not Sell Your Personal Information

Delacruz Hombre does not sell your personal information to other companies, entities, or organizations for profit.

We may share limited information with trusted service providers who help us run the business, such as Shopify, payment processors, shipping providers, email or SMS marketing platforms, analytics tools, accounting tools, and customer support systems. These providers are only given the information needed to perform their services.

Basically: we use data to run the shop, improve the experience, and stay in touch with people who asked to hear from us. We are not in the data-broker business. Hard pass.

Service Providers We May Use

We may share information with third-party tools and service providers that help us operate Delacruz Hombre, including:

  • Shopify for ecommerce, checkout, and order management
  • Payment processors for secure transactions
  • Shipping and fulfillment providers
  • Email and SMS marketing platforms
  • Analytics and advertising tools
  • Accounting or business operations tools
  • Customer service and CRM platforms

These providers may process information according to their own privacy policies and security practices.

Cookies and Tracking

Our website may use cookies and similar technologies to:

  • Keep the site functioning properly
  • Remember cart contents
  • Understand website traffic and customer behavior
  • Improve product pages and checkout flow
  • Support marketing and advertising efforts
  • Measure the effectiveness of campaigns

You can usually adjust your browser settings to limit or block cookies, but some parts of the site may not work correctly if cookies are disabled.

Payments

Payment information is processed securely by Shopify and its payment partners. Delacruz Hombre does not directly store full credit card numbers.

How We Protect Your Information

We take reasonable steps to protect customer information from unauthorized access, misuse, loss, or disclosure. However, no website, platform, or method of online transmission is completely secure.

We only collect and use information that supports our legitimate business needs, customer service, marketing, order fulfillment, and legal obligations.

How Long We Keep Information

We keep customer information for as long as reasonably necessary to:

  • Fulfill orders
  • Provide customer support
  • Maintain business records
  • Meet accounting, tax, and legal requirements
  • Improve our services and marketing
  • Resolve disputes or prevent fraud

Marketing information is kept until you unsubscribe or request removal, unless we need to retain certain information for legal or operational reasons.

Your Choices and Rights

Depending on where you live, you may have the right to:

  • Request access to the personal information we have about you
  • Ask us to correct inaccurate information
  • Ask us to delete certain personal information
  • Opt out of marketing emails or SMS messages
  • Ask questions about how your information is used

To make a privacy request, contact us at:
swim@delacruzhombre.com

We may need to verify your identity before completing certain requests.

California Privacy Notice

If you are a California resident, you may have additional rights under California privacy laws, including the right to know what personal information is collected, the right to request deletion, the right to correct certain information, and the right to opt out of certain sharing or sale of personal information. California law is especially focused on transparency around “sale” or sharing of personal information, so it is good practice to state this clearly.

Delacruz Hombre does not sell personal information for profit.

To submit a California privacy request, contact us at:
swim@delacruzhombre.com

Children’s Privacy

Delacruz Hombre is not intended for children under 13. We do not knowingly collect personal information from children under 13. If we learn that we have collected information from a child under 13, we will take reasonable steps to delete it.

Links to Other Websites

Our website may link to other websites, social media platforms, or third-party services. We are not responsible for the privacy practices, content, or security of those third-party sites.

Updates to This Policy

We may update this Privacy Policy from time to time. When we do, we will update the “Last updated” date at the top of this page.

Contact Us

For questions about this Privacy Policy or how your information is used, please contact us at:

Delacruz Hombre
Email: swim@delacruzhombre.com
Mailing Address: 627 N. Rossmore Avenue, Los Angeles, CA 90004